ABOUT US
MavenMagnet is an AI company transforming the insights generation industry by delivering in-depth analytics with significant time and cost efficiency as compared to traditional alternatives.
Our SaaS platform - Insights Assistant - uses disruptive deep learning analytical capabilities to harness innumerable datasets, and empower brands and organization with actionable qualitative insights on a quantitative scale to help them make more efficient business decisions.
We tap into a unified digital landscape covering client's first party datasets (direct consumer connect), active digital engagement (third-party consumer conversations) and passive digital engagement (search and interactions) to provide a seamless view of markets and consumers. With a rich combination of AI/ML technology and strategic human expertise, we deliver innovative insights solutions to organization around the world.
WHO ARE MAVENS?
Maven is a term popularized by Malcolm Gladwell in his book The Tipping Point. These are subject matter experts who play a critical role in success or failure of a product or service. Mavens tend to kick start the word-of-mouth epidemic. They differ from paid consultants as they pass on their advice not for money or business, but simply for the love of it! This very zeal of these seemingly weird people adds a greater credibility to their opinion. In today's superbly connected world, mavens have acquired a force to reckon with. They have access to new information weapons - blogs, communities, newsgroups and innumerable other virtual networking opportunities to express themselves and extend their reach.
ADITYA GHUWALEWALA
Aditya and Ritu founded MavenMagnet with the mission to transform insights generation and extract actionable intelligence from a unified digital landscape. Along with overall management of the company, Aditya leads the client relationship team working with global brands and works with a talented technology team to build the AI/ML infrastructure with capability to work efficiently at global scale. Before founding MavenMagnet, Aditya was a member of software development staff at Microsoft Corporation. Aditya earned his bachelor's degree in Computer Science from the University of Texas at Austin where he was honored as a Distinguished Scholar in 2003. He earned his MBA from Columbia Business School where he was awarded the Lang Entrepreneurial Initiative Fund.
RITU GHUWALEWALA
Aditya and Ritu founded MavenMagnet with the mission to transform insights generation and extract actionable intelligence from a unified digital landscape. Ritu heads the analytics function and manages new business development globally. She also leads a team of passionate analysts and data scientists to design innovative offerings to help companies around the world. Prior to MavenMagnet, Ritu worked with Johnson & Johnson in various marketing roles across categories ranging from consumer products to medical devices in Asia Pacific. She is an Electronics Engineering graduate, and earned her MBA from Management Development Institute, Gurgaon, India and Bocconi University, Milan, Italy.
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FOUNDERS
ADITYA GHUWALEWALA
Aditya and Ritu founded MavenMagnet with the mission to transform insights generation and extract actionable intelligence from a unified digital landscape. Along with overall management of the company, Aditya leads the client relationship team working with global brands and works with a talented technology team to build the AI/ML infrastructure with capability to work efficiently at global scale. Before founding MavenMagnet, Aditya was a member of software development staff at Microsoft Corporation. Aditya earned his bachelor's degree in Computer Science from the University of Texas at Austin where he was honored as a Distinguished Scholar in 2003. He earned his MBA from Columbia Business School where he was awarded the Lang Entrepreneurial Initiative Fund.
RITU GHUWALEWALA
Aditya and Ritu founded MavenMagnet with the mission to transform insights generation and extract actionable intelligence from a unified digital landscape. Ritu heads the analytics function and manages new business development globally. She also leads a team of passionate analysts and data scientists to design innovative offerings to help companies around the world. Prior to MavenMagnet, Ritu worked with Johnson & Johnson in various marketing roles across categories ranging from consumer products to medical devices in Asia Pacific. She is an Electronics Engineering graduate, and earned her MBA from Management Development Institute, Gurgaon, India and Bocconi University, Milan, Italy.
MavenMagnet has the proven ability to turn the torrent of content and feedback into insights and meaning with clarity for our clients.
With hundreds of successful engagements with global companies, we have in-depth experience in every major vertical including CPG, automotive, healthcare, technology and telecom, financial services, media and entertainment.
